Insights Analyst

London, Covent Garden

About the role:

The Insight Analyst works as part of the Marketing Science team within Beamly. The role has responsibility for delivering data driven, actionable insights related to campaign investments, digital consumer behaviour, and marketing strategy with a focus around digital activation. Working as part of the wider Marketing Science team, the analyst ensures that decisions made by Beamly and Coty marketing are founded in strong insights and informed strategy.

Beamly’s scope comprises of 4 inter-related areas:

Marketing Science: Products and services that utilise 1st to 3rd party data to discover and better predict effective creative approaches, granular audience targeting for digital marketing campaigns, rich consumer insights, and optimized digital experiences

Content Foundry: Products and services that enable brands to use data to make more effective and more engaging campaign content, sourcing from Beamly and Beamly-accredited digital-first, mobile-first creative partners

Media Optimization: Products and services that enable real-time optimization of social and programmatic digital marketing campaigns according to brand objectives

Website and eCommerce: Products and services that deliver next generation website hosting, building, dynamic user journey optimization, engagement and conversion into e-commerce and in store activation

What you'll do:

  • Client Reporting/Insight delivery:

    • Provide client reporting including weekly, monthly and mid-campaign analytics.
    • Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.
    • Create agile dashboard monthly and quarterly reports to track performance and identify actions to optimise content and identify trends

    Rapid business requirement gathering

    • Accelerate and improve data acquisition and access
    • Work with project stakeholders to gather requirements for data analysis or deployment of existing tools
    • Collaborate with project team members to write prioritized business requirements documentation, including clear scope definition

    Data analysis and implementation of analytic solutions

    • Create digital and social media insights to inform strategic and creative planning. Collaborate with internal strategic and creative teams.
    • Work closely with the MS leadership to present findings
    • Develop or use existing tools that present data in useful business formats

What you'll bring to the role:

Required

  • Strong campaign analysis skills across the user journey with Digital KPI experience
  • Proficient in SQL/SAS/R/PYTHON (or similar) to manipulate and analyse datasets
  • Strong Data viz tool experience i.e. Tableau, Qlikview, Microstrategy, Datorama,
  • Able to deliver at speed and on time with high degree of accuracy
  • Confident communicator and strong presentation writing skills
  • Solid analytics background –required to be hands on.
  • Numerate degree/post grad
  • Collaborative and constructive attitude and approach when working with project and discipline teams. Pro-active attitude to utilising downtime to the benefit of the team.

Preferred

  • Adobe/GA, tag management familiarity a plus
  • Experience working in a matrix organisation
  • Good understanding of attribution (MMM/MTA) and how to support delivering Sales/Marketing Effectiveness

What it's like to work at Beamly:

Working at Beamly means continuing the progress of an indispensable platform, built by a world-class team. We practise continuous delivery, engage in ‘Tech Share’ lunches, and get the whole company together for Friday ‘Show and Tell’ with drinks. We also set time aside for continuous improvement, and take the professional development of our team members seriously.

We are in the heart of the West End in Covent Garden which is well connected and very well served by a myriad of shops, bars and restaurants. Our team regularly organise various social activities which include a lunchtime pool league, weekly football games and a visiting manicure service.

 

As a Beamly employee, you'll also benefit from...

  • A high spec MacBook Pro with a choice of peripherals
  • Private medical insurance (taxable)
  • Life assurance (4 x base salary)
  • 25 days’ holiday per annum
  • Extra day's holiday on your birthday
  • Childcare vouchers
  • Flexible office hours

How our application process works:

  1. We'll check your CV against the requirements for the role.
  2. You'll visit us in Covent Garden for a 45-minute interview with the team – exact details to be shared in advance of meeting.
  3. You may be asked to come in for a second interview before a final decision is made.
  4. We are eager to build diverse teams and we strive to offer equal opportunity to all applicants. You are welcome to let us know if you have any questions or requests regarding the selection process or the role.

Unfortunately, only applicants who have the right to work in the UK will be considered. Visa sponsorship is not available at this time.

Recruiters: Unsolicited applications submitted by recruitment agents will not be considered.